Everyone is Online. Is this a good thing?
In my opinion, YES! And let me tell you why I think that. I’m not going to do the whole comparison, contrast spiel and over exaggerate why it is a good thing because that’s what everyone else does.
We are all unique and I write uniquely compared to everyone else. That’s exactly why I like writing because it’s an opportunity for me to express myself online in my own way. I get to learn and develop as a person and expand my awareness and at the same time build a digital presence online.
I heard recently that there is about 4 billion users of Facebook and only 3.5 billion smartphone owners, which means almost everyone who has an smartphone has social media. That’s a lot of people and that’s a lot of content being produced. Is that necessarily a good thing when you are trying to compete for business against so many other people?
You could say NO to that question but you’ve got to remember that we are all unique for a reason. A lot of people using these social media platforms including you, have hundreds of interests and somewhere out there someone needs what you have and something that someone else has you want. And even if that’s just 0.01% of Facebook thats 400,000 people who like the same things as you. Is that not a big enough market for you?
Someone could be waiting for you to start something, say something or do something relating to that interest and one of the fastest ways to do that is to speak directly to them digitally. Whatever way you look at it, social media is a free marketing tool to brand yourself and inspire others along the way. Better yet, it’s an opportunity for people to buy from you or refer people to you.
I’ve always believed that all the people in the world are connected by 10 degrees of friendship (you, your friend, their friend, your friends friends friend and so forth…). I also believe that the right people will come to you if you produce enough content, do it genuinely by being a source of knowledge for others and be humble, resilient and patient with your message. Build it and they will come, they said.
And in my bias opinion as a freelance video marketer/editor/video script writer, I obviously believe the best way to create content is to do it effectively with video. Not only that, I produced an infographic below that confirms why video is essential for your own personal brand but for your business too. If you want to compete more aggressively, then feel free to check out my Fiverr profile. I hope you got a sense of my style of writing and that you now start to take your online presentation more seriously because someone is waiting for you.
All the best, Chris Cownden
